Logo Critiques

Logo 1: Teavana 

When researching Teavana, i looked up their website to see if their logo matches the portrayed "style." The Teavana website, instead, was brightly colored, not matching the color scheme their logo portrays above. Besides the websites color scheme, the logo does accurately represent Teavana in the sense that the company wants their audience to know that they are "all natural." This logo appears very "natural" from the color schemes (i.e., burnt orange, dark plum purple). I personally enjoy the color choice that is represented in Teavana's logo. The style of this logo also is very "natural" and swirly, making it seem laid back and zen, the image that Teavana is trying to generate to their customers. The target audience for Teavana is probably ages 17-60's because Teavana is a company which one must be an avid, and informed tea drinker since you buy tea by the ounce, pound, etc (one must know the in's and out's of the tea business to really become interested in Teavana). I feel like this logo is a successful portrayal of the company because it is a very laid back, natural design, which again, is what a tea company pushes to advertise. People want to buy tea from an all natural based tea company, which here in the logo, is easy to see that Teavana is.

Logo 2: Tory Burch Emblem

My second logo is the Tory Burch emblem. The target audience for this logo i would estimate is ages 20-50, but more in a high end sense, since the brand is expensive. The logo is definitely successful in reaching this audience because the emblem, especially when walking around and seeing people who carry the Tory Burch bags know of the brand name. The emblem is a burnt orange color, but also varies to black as well. I feel like both colors are very classy, which compliments the overall brand very well since the brand tends to be in the more classy/upscale crowd. The emblem matches the overall design of the Tory Burch Website, with it being simplistic, and very bold. The Tory Burch website is plain, bold, but classy. I think the simplicity is what really draws people to remember this logo, making the Tory Burch emblem a successful logo for the company, as well as appealing to the customers. 

Logo 3: Vineyard Vines

The third logo i chose to analyze is the Vineyard Vines logo. The logo's target audience is ages 10-50. The company Vineyard Vines caters to children, teens, and adults. When someone sees a pink whale, especially here on the UT campus, everyone knows that the sticker/logo on a t-shirt, etc. is representing Vineyard Vines. I feel like this logo is very good at reaching the target audience because it is versatile, simple, and represented through stickers, logo t-shirts, etc. The brand is very good at advertising through this simplistic whale image. The color choice appeals to all age groups, since pink is more of a "preppy" color, which guys, especially on the UT campus do wear a lot. I would expect to see this brand mainly in areas where guys dress preppy and enjoy the color pink. The pink whale appeals to girls, obviously, but also like the guys, mainly towards the preppy girl crowd. The style of the logo again is so simplistic that it is very easy to remember. Vineyard Vine's website style also appeals towards the look the logo gives off because it is set up in a very simplistic, preppy, colorful manor. I feel that their simplistic use of a whale is what makes Vineyard Vines so successful. 

Logo 4: Chipotle

My fourth logo is Chipotle. The Chipotle logo gives a very warm, Mexican cuisine feel. This logo goes identically with the Chipotle website as well as the restaurant design since it simply shows what they serve just by the writing and chili pepper shown. Chipotle's target audience can be noted to be anyone, all ages, since they serve kids meals and food that anyone who enjoys Mexican cuisine could possibly want. I feel like this logo is successful reaching such a broad audience because it simply displays what Chipotle is, it isn't anything too complex. The color choices are perfect for a restaurant like Chipotle because i feel like those colors are what people think of when thinking of Mexican food. The curvy circle, and swirly chili pepper show how Chipotle used a style element to portray the laid back environment they offer in their restaurant, showing that they are not an expensive, high end restaurant, but instead a more simplistic, easy going place to eat. 

Logo 5: Lilly Pulitzer 

My fifth logo is Lilly Pulitzer's logo. The logo's target audience i would say are ages 10-50 because a children's line is offered, and they cater to teens, and adults as well. Also Lilly Pulitzer is known to appeal more to the preppy crowd as well since a lot of their clothing and accessories are higher end and consist of colorful, bright patterns that not everyone would enjoy. I feel like the logo is successful with reaching this target audience because the specific palm tree and swirly font that the company uses is widely know. The color choices, pink and green, are something that accurately represent what the overall brand is trying to achieve, which is a preppy following. The style of this logo shows exactly what the brand is, a "resort wear" preppy clothing and accessory line that consists of bright, and colorful patterns. I feel like this logo makes for a successful logo for the Lilly Pulitzer company because of being simplistic, but also bright and colorful, which is what makes it so rememberable. The logo also fits in with the website because the website is fun, colorful, and really bright, and also uses the same exact font that is featured with the logo.