Final Logo for Cake and Carats Wedding Planners

Updated Reedit of Cake & Carats Wedding Planners Logo:

My logo for Cake & Carats Wedding Planners successfully shows the intended crowd of crazed "brides-to-be" that Cake and Carats is a chic, elegant, but versatile company that they can trust to organize their special day, no matter how large or dramatic it may be. The special part about this logo is that it is very simple with the use of neutral colors instead of loud, bright colors (i.e., blue, pink, red, orange, bright yellow). I feel that with the neutral colors i utilized, it makes this logo something that could be used even 50-100 years later. If i was to use bright colors instead, i feel as if this logo could easily become outdated and more on the childish, unprofessional, and not chic or elegant, like the overall brand is intended to be. 

Wedding cakes are something that have been around for hundreds of years, making another point to as of why i chose to use a wedding cake as part of the main focus behind my logo design. People easily recognize wedding cakes too, and when i think of weddings, i think of the beautiful cake someone will have there. Brides also put in a lot of focus on their wedding cake and what it will look like. So when seeing this logo, one can easily associate it with weddings without even reading the "Wedding Planners" text below. Another special part to this logo are the wedding rings at the top of the cake, instead of the traditional bride and groom. 

I chose to use wedding rings on top of the cake because it correlates directly with the company name "Cake & Carats." The word "Carats" used in the company name is a word one uses to describe how much a diamond weighs. In this case, Cake and Carats Wedding Planners mainly cater towards the higher end crowd, meaning that diamonds usually weigh more. 

Usually, a wedding cake that has a bride and groom at the top has the bride and groom cake toppers to not touch one another. I wanted to be different again and have the two wedding rings touch one another to show that we hope that your event goes to smoothly that you'll be together forever, and not want to let one another go. Even though the rings touching each other breaks the rules, i think that them touching each other is exactly what makes Cakes & Carats such a new, innovative, and exciting company. With the weddings rings touching each other, i also hope that is what gets people to remember the company the most. This logo i feel is the perfect type of logo to easily remember since it involves two of a weddings major key things: a wedding cake and two wedding rings. 

I also decided to make the ring on the left bigger than the one on the right because the one on the left is intended for a bigger finger. I also simplified the diamond and made it look and have more of a cartoon feel because i feel as if that is also something different to have as well in a logo like this. The cartoon feel brings to life a more goofy side, showing that nothing has to be too serious. 

I am so pleased with how this logo came out because i feel like it captured everything i was trying to get across. I'm happy to have made an elegant, chic, and high end logo that i know is definitely different from the hundreds of other wedding planning business logos. I know that this is different after doing research and noticing that no one really took this type of approach, they all just used more of a swirly kind of text and maybe a ring here or there, but nothing that really was simple in context to color choice and that included wedding rings and a wedding cake.